Scott McKain

Titles

"Creating Distinction"
There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization -- and the professionals who work with you -- stand out from the plethora of competitors? McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace. Based on his book, Collapse of Distinction, named one of the "Top 10 Business Books" of the year by the Miami Herald, Huffington Post, and other major media outlets and reached the number one spot on Amazon.com`s list of business bestsellers, Scott reveals the Four Cornerstones of Distinction -- and how to stand out and move up through the creation of the Ultimate Customer Experience!

"What Customers REALLY Want"
Based upon Scott`s #1 bestselling business book, (Amazon.com and 800-CEO-READ) this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Discover why it`s not enough to "exceed expectations", and why the terms customer service and customer experience should never be considered synonyms.

"ALL Business is Show Business"
As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.