Scott Bedbury

Titles

Building Great Brands

In a hyper competitive world awash with brand that have shrinking points of difference and a rapidly evolving marketing communication and brand positioning toolbox, to be competitive -- or win -- will take more than doing one or two things well. In fact, everything matters when building a great brand.

That has been the experience of Scott Bedbury, former marketing executive for Nike and Starbucks and an advisor to brand leaders around the world for more than a decade. In his presentation he will review the best tools, tips and methods that can be applied to most any brand -- be it a fledgling start-up or a multi-billion dollar global juggernaut -- in what has become the most transparent, disrupted yet dynamic period in business history.

Bedbury will share some of his greatest achievements and the most embarrassing mistakes that all can learn from. Be prepared to learn and laugh as he shows us how some of the greatest and often challenged companies on earth have thrived in the face of adversity, fierce competition and the unique challenges of building a brand for the ages.