Sam Richter

Biography

Sam Richter is an internationally recognized expert on sales, marketing, reputation management, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world`s most famous brands.

Sam has been featured in thousands of television and radio programs and national and online publications. He presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the best-selling and award-winning book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.

Sam is founder and CEO of SBR Worldwide/Know More! and SVP/Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry. He was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter.

For more than six years, Sam was president of a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has created programs for companies including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines (Delta), Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms.

For his marketing work, Sam has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He`s also won a Retail Vision Award and a Codie Award - the "Oscars" of the software industry - for Best E-commerce Software. He is a member of the Business Journal`s "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine`s Entrepreneur of the Year and he`s one of the more highly recommended persons on LinkedIn.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. He lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.

Publications

Take The Cold Out Of Cold Calling

Unlike any book you have read. There are thousands of books that teach you how to sell. There are many that teach you how to find information.

This is the only book that teaches how to quickly locate information online and how to apply it to win business.

Titles

Know More! Selling: Know more than you ever thought you could (or should) about your prospects, clients, and competition
Sales Intelligence is the key to a successful prospect call, and an exceptional way to provide value to existing clients. When you know more about the other person, you are better able to relate on a personal level, build more meaningful connections, tailor your offerings, and ensure relevancy. Most important, studies show that when you practice Sales Intelligence, that you are two times more likely to move your prospect towards a closed deal. In this dynamic presentation, you will learn how to embed a "culture of information" into any existing sales process, and how to motivate your sales team to know more, so your business can grow more. This interactive presentation has a huge "WOW" factor - you will be shocked at what you do not know (but soon will). All attendees also receive complimentary access to the Know More! Center and Downloadable Toolbar, used by thousands each day to find inside business information, making it easy and fun to practice what you will learn.

Know More! Relationships: The more you know, the more business you can grow
People do business with people they like, trust, and who provide value. When you know more about the other person, you are better able to connect on a meaningful level, build more personal connections, tailor your offerings, and ensure relevancy. Most important, studies show that when you practice Relationship Intelligence, that you are two times more likely to move your prospect towards a closed deal. In this dynamic presentation, you will learn how to embed a "culture of information" into any existing account management process, and how to motivate your team to know more, so your business can grow more. This interactive presentation has a huge "WOW" factor - you will be shocked at what you do not know (but soon will). All attendees also receive complimentary access to the Know More! Center and Downloadable Toolbar, used by thousands each day to find inside business information, making it easy and fun to practice what you will learn.

Know More! Posting: What you say online (and what others say about you) can make or break your business
In today's instant communication and social networking world, it is easy to share your ideas, opinions, and personal feelings - and your employees, customers, and suppliers can share the same about you. Unfortunately, what you and others post online is not limited to private networks and friend groups. Rather, there is a good chance that what is said about you and your company is searchable, and archived, FOREVER! This thought provoking and entertaining program will provide you very practical ideas you can immediately implement to improve your brand, and your personal and business reputation.

Know More! Job Interviews: Know more than you ever thought you could (or should) so you can land your dream job
When it comes to landing your dream job, standing apart from the competition is the key to success. When you know more about the company that is hiring - their business objectives, their challenges, their industry issues and what is important to the person you are interviewing with - you are able to tailor your experiences, share relevant stories, and show the value you will provide if you are the next executive hire. Yet how do you get the information you need to Know More? In this dynamic presentation, you will experience a real-world case study of gathering information on a privately held company, how to organize it, and then how to use it to win an executive job. This interactive presentation has a huge "WOW" factor - you will be shocked at what you do not know (but soon will). All attendees also receive complimentary access to the Job Secrets Toolbar, making it easy and fun to practice what you will learn.

MOTIVATIONAL KEYNOTE: Non-Sales Related
Think/Thank: And Other Rules for a Purpose Driven Life
Does it ever seem like work is all-consuming and that your priorities are out of whack? Are you sometimes on edge with how you deal with others, or feel disappointed when family, colleagues, and friends do not meet your expectations? In these challenging times, it is easy to get frustrated and worry over things where you have no control. It does not have to be that way. In "Thank/Thank" you will learn some easy-to-implement ideas that will help you put purpose and meaning back into your work, and your life. Unlike other motivational programs that ask you to make major changes, "Think/Thank" will show how simply re-framing your thoughts and implementing some practical tips can make a dramatic difference in how you view your world, and how you treat others. In addition, the concepts you learn can be shared with colleagues and even clients, helping them put into perspective what is important. These thought-provoking ideas told through humorous and poignant stories of success and failure will inspire you, and make an immediate impact in your professional and personal performance.