Rob Frankel

Biography

Rob Frankel has been called "the best branding expert on the planet." His articles have been translated into six different languages appearing on six different continents. His best-selling book, The Revenge of Brand X,: How to Build A Big Time Brand™ On The Web or Anywhere Else, is required reading at marketing agencies and universities throughout the world. UPSIDE magazine raves, "This man knows branding." And MENSA notes, " Overall this is the most amusing-- and also the most interesting and thought-provoking -- book on marketing. Rob's a branding specialist. Which means he knows how to turn users into evangelists for your brand, on the web or anyplace else. Perhaps the only branding expert whose tactics and strategies show up on the bottom line in real time. Rob's clients include multinational businesses, start-ups and even a nonprofit or two. He does consulting and speaking gigs, mainly to companies who sink zillions of dollars into a website or business and then scratch their heads wondering why it just sits there like a lox.

Publications

In his book, Rob Frankel shows you how "Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem. " With The Revenge of Brand X, you'll be able to: Learn what a brand really is and how it affects all aspects of your business Turn your user base into an army of evangelists promoting your brand Make your product or service less susceptible to price-cutting competition Generate more sales and higher profits Charge more for commodity products and services Understand how big companies make the worst branding errors Learn why bigger is almost never better Implement bottom-line tactics that stem from a solid branding strategy And much, much more.

Titles

Branding in the Fourth Dimension Only the Strongly Branded Survive Branded Community™: the quickest ROI on web investment! The Media Implosion: Past, Present & Future of the Web Turning Users Into Evangelists The Big Myths -- Why Offline Tactics Don't Port to Online Business Branding the Successful Alliance Frankel's Laws of Big Time Branding