Michael Mescon

Biography

Called by the Wall Street Journal the "Pied Piper of Private Enterprise", Mescon went on to establish chairs of private enterprise and entrepreneurship in colleges and universities around the globe, coauthored the best-selling introduction to business text, Business Today, founded The Mescon Group consulting firm, and established himself as a widely acclaimed speaker. He is contributing editor of Delta Air Lines' SKY magazine, and to the Atlanta Business Chronicle. His books include Showing Up for Work and Other Keys to Business Success and Memos To Management. He has a cassette tape series entitled Management Excellence: Leadership for the Future and has produced a five part management CD-ROM series for IBM.

Publications

This book presents a wealth of information about business. Readers will appreciate the books up-to-date, real-life examples, in-depth coverage, and lively writing style. Hundreds of small and large companies are spotlighted as are the issues their managers and employees struggle with every day. Each example has been selected from real business situations and offers the opportunity to learn from other peopleUs successes and failures. The book also focuses on important current issues such as Cultural Diversity; Ethics; Global Business; the High-Tech Revolution; and Gaining a Competitive Edge. Unique features allow readers to build business skills including personal interviews, panel discussions, oral and written reports, and letter writing. It also includes a feature that exposes readers to the role of geography in daily business decisions. The ninth edition of Business Today has been revised to spotlight major business challenges within five well-integrated themes: Thinking Globally and Committing to a Culturally Diverse and Changing Workforce; Keeping Pace with Technology and the Internet while Embracing Innovation; Behaving in an Ethically and Socially Responsible Manner; Supporting Quality Initiatives and Achieving Customer Satisfaction; and Starting and Managing a Small Business inTodays Competitive Environment. An essential resource for every business owner and professional.

Titles

Beyond Reengineering - Corporate Survival and Employee Loyalty Top to Bottom, Inside Out Don't Blame the Clerk Change is the Status Quo Customer Satisfaction Change: A Precautionary Perspective