Michael Gerber

Biography

Michael E. Gerber is a true legend of entrepreneurship. INC. Magazine called him "the World`s #1 Small Business Guru." He started over 40 years ago addressing a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help. Over the years, Michael E. Gerber`s companies have helped tens of thousands of small business owner-clients to successfully transform their businesses into world-class operations.

He personally leads a business start-up incubator called The Dreaming Room, a 2 and a half, day training that is held throughout the United States, Canada and the United Kingdom. Based on his experiences with entrepreneurs in these Dreaming Room events, along with the tens of thousands of clients Michael has done business coaching with over the years, he authored "Awakening The Entrepreneur Within."

Michael believes that to truly flourish, a small business must touch the lives of each of its four primary influencers -- customers, employees, suppliers and lenders/shareholders -- in a deep and meaningful way. Awakened Entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, selling a product, or seizing market share.

Above all, a new entrepreneur is a trailblazer seeking to transform lives in all areas -- from starting a business to enjoying small business growth. A new entrepreneur has a company that is, unfailingly, a stunning reflection of this transformational resolve.

Michael believes in that vision. He believes in that possibility for all who would pursue the entrepreneurial call. For this reason, everything that he does in business, and every book he writes from this time on will be aimed to further this cause by awakening the entrepreneur within the countless millions of people worldwide who are inspired by the possibility of creating world class companies -- companies that fulfill that deep abiding vision in each of us to transform our world.

Michael is the author of the mega-bestseller "The E-Myth Revisited" and 13 other business coaching books along with co-authored E-Myth Vertical books, The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The E-Myth Chiropractor, The E-Myth Financial Advisor and soon to be released The E-Myth Landscape Contractor, The E-Myth Real Estate Brokerage, The E-Myth Real Estate Investor and The E-Myth Architect.

Michael and his wife, Luz Delia, live in Carlsbad, California.

Publications

The E-Myth Revisited:
Why Most Small Businesses Don`t Work and What to Do About It

The book that started the turn-key revolution in small business. Originally published in 1981, and now in fifteen languages, The E-Myth became an instant, underground classic.

In this revised and updated edition, small business consultant and author Michael Gerber dispels the myths about starting your own business. With a sharp business insight gained from years of experience, he points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Michael teaches you how to grow your business in a predictable, productive way that will enable you to truly control your own destiny. Yes, small businesses fail at an alarmingly high rate. But yours doesn`t have to be one of them.

Titles

Your Business Must Serve Your Life
Most business owners say they started their own business in order to have more time, more money and more freedom. Unfortunately, more often, the reality is the opposite -- their business does not serve their life, it consumes it.
We introduce and explore:
*The Entrepreneurial Myth (The E-Myth)
*The Fatal Assumption
*The Three Personalities: Entrepreneur, Manager and Technician

You`ve Got To Work On It, Not In It
In order to create a successful business and get more life, you need to learn how to think and act like an entrepreneur. In short, you must stop thinking about the technical work you are doing and start thinking about the company you are creating. Entrepreneurs see the business as the product, rather than a place to go to work everyday.
We introduce and explore:
*How you think about business is how you end up doing business
*Having a Business versus a Job (or being self-employed)

Your Business Must Be Systems Dependent, Not People Dependent
The best approach for building a successful business is to view your operation as a franchise prototype -- a proprietary system of doing business that produces a unique and consistent experience for your customer, can be replicated and runs without you! This approach gives you a distinct and competitive position in the marketplace and the freedom to grow and prosper.
We introduce and explore:
*The Turn-Key Revolution
*The Business Development Cycle