Matt Thornhill

Biography

After a 23-year career in advertising, Matt, 47, has quickly established himself as a leading national authority on Boomers. His opinions and insights are sought by reporters for national magazines like BusinessWeek and Money, newspapers like The Washington Post and Minneapolis Star-Tribune, National Public Radio's "All Things Considered" and NBC Nightly News. His background on the agency side with Ogilvy & Mather and Ted Bates in New York, the Martin Agency in Richmond, and running his own interactive agency in Atlanta during the dot com boom, means that Matt understands both consumer behavior and trends. Over the years Matt has worked on brands like Coca-Cola, Mercedes-Benz, AT&T, Kraft General Foods, Colgate, Marriott, Seiko and others. He is responsible for overseeing the work for clients by the Boomer Project, as well as editing the national research reports and the monthly newsletter.