Maddy Dychtwald

Biography

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation’s leading experts on the lifestyle, marketing, and retirement implications of the "age wave," she has spent over twenty years actively involved in this area of expertise. Most recently, she was involved in the largest, most comprehensive research study on women and money to-date which is the jumping off point for her upcoming book, The Athena Effect: How Women with Money will Change the World.

In 1986, she co-founded Age Wave with her husband, Ken Dychtwald. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.

Ms. Dychtwald is the author of a new children’s book entitled: Gideon’s Dream: A Tale of New Beginnings. She also is the author of Cycles: How We Will Live, Work, and Buy, winner of the 2004 Book of the Year Award from the National Community Colleges Association. Cycles describes the new model of how long-lived Americans will live, work and reinvent retirement. She has been featured in numerous articles in leading newspapers and magazines nationwide, including Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and US News and World Report, and has appeared on countless radio and television programs.

During her career, Ms. Dychtwald has addressed more than 250,000 business leaders worldwide including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and Washington Wine Commission. Her entertaining multi-media presentations combine provocative information with exciting imagery.

A graduate of New York University, Maddy, her husband, Ken, and their two children make their home in the San Francisco Bay Area.Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation’s leading experts on the lifestyle, marketing, and retirement implications of the "age wave," she has spent over twenty years actively involved in this area of expertise. Most recently, she was involved in the largest, most comprehensive research study on women and money to-date which is the jumping off point for her upcoming book, The Athena Effect: How Women with Money will Change the World.

In 1986, she co-founded Age Wave with her husband, Ken Dychtwald. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.

Ms. Dychtwald is the author of a new children’s book entitled: Gideon’s Dream: A Tale of New Beginnings. She also is the author of Cycles: How We Will Live, Work, and Buy, winner of the 2004 Book of the Year Award from the National Community Colleges Association. Cycles describes the new model of how long-lived Americans will live, work and reinvent retirement. She has been featured in numerous articles in leading newspapers and magazines nationwide, including Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and US News and World Report, and has appeared on countless radio and television programs.

During her career, Ms. Dychtwald has addressed more than 250,000 business leaders worldwide including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and Washington Wine Commission. Her entertaining multi-media presentations combine provocative information with exciting imagery.

A graduate of New York University, Maddy, her husband, Ken, and their two children make their home in the San Francisco Bay Area.

Publications

Cycles: How We Will Live, Work, and Buy

Drawing on her 20+ years of studying demographics, Dychtwald describes how age is becoming less relevant in defining who we are and how we live our lives. Throughout most of history, life was short and people lived a predictable linear life plan: first they learned, then they worked, then they rested and died. That was life. But that model of life is quickly changing as life expectancy soars and the boomer generation begins to hit their so-called mature years. The cyclic approach to life has begun to replace the old linear life path where people can go back to school at 40, 60 or 80, have second and third careers and reinvent their retirement years. In this groundbreaking book, Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy and the staggering implications for the marketplace, the workplace, and our lives.

Titles

The Future of Health and Healthcare
Will the demographically-driven “age wave” produce pandemics of chronic disease – needing a wide range of innovative and cost-effective solutions? How far will the boomers will go in their pursuit of the “fountain of health?” What are the new frontiers of medicine – from genomics, anti-aging therapies, organ cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals – and how might the public react to impending breakthroughs?

The New Power Consumer
A compelling and comprehensive portrait of the new power demographic: boomers in middlescence and beyond. An examination of how this generation’s anti-authoritarian and rule-breaking behaviors have reshaped our culture, our society and our lives – and will continue to do so in the decades ahead as they migrate out of youth into the most powerful years of their lives.

The New Experiential Marketplace
As we migrate out of youth, our interests shift from a desire to purchase "things" to an unquenchable appetite for new, exciting, satisfying and challenging "experiences." Learn how this change will transform consumption and give birth to a new assortment of travel, leisure, housing and learning industries.

Financial Wake-Up Call: The Future of Financial Services
No industry stands to gain more than financial services from understanding the wants and needs of boomers as they rise up into an age wave. This illuminating presentation will shed light on boomers and their retirement-related needs, worries and aspirations.

Re-Inventing Retirement
Based on research findings from numerous highly acclaimed studies of retirement conducted by Age Wave, this presentation provides an illuminating overview of the current state of retirement and a vision of tomorrow’s new retirement dreams.

How the Age Wave will Drive the Investment Marketplace
This presentation offers a sweeping view of how rising longevity, the aging of the population, and the personality style of the boomer generation are converging to transform nearly every aspect of the investment marketplace. Examine which sectors and products will shrink and which will grow in the decades ahead and how to profit from the new "silver market.

Women, Money and Power
Based on groundbreaking finding from Age Wave’s landmark research study, Women, Money and Power, this presentation breaks the code on women and their relationship to money. It provides an illuminating and in-depth look at women’s motivations, hopes, fears, and challenges around money, saving and spending. In addition, we explore the five distinct financial personality styles of women and their money: 1) The Analyzer, 2) The Power Partner, 3) The Alpha Female, 4) The Avoider, and 5) The Traditionalist.

The Global Age Wave
Based on the largest international study on aging to date conducted by Age Wave, The Future of Retirement in a World of Rising Longevity, this mind-boggling presentation offers cutting-edge insights into the global population shifts that are occurring and what they mean for business and society. Do the people of the world look forward to traditional retirement? Do people want to live “linear” or “cyclic” lives? How will population aging impact the consumer marketplace? Which sectors and products will shrink and which will grow? Is mandatory retirement a thing of the past? How will work practices and policies need to change to prevent a “brain drain?” Who will pay for the hundreds of millions of long-lived men and women? Which countries are hopeful about their aging prospects and which are fearful? Which countries have done the best job of preparing financially, socially and politically for the age wave?