Lynne Lancaster

Biography

Are you struggling with generational gaps in recruiting, retention, or communication? Do you need to engage the newly hired Millennials in the room without turning off the Generation Xers and Baby Boomers? Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Savvy, engaging, and entertaining, Lynne delivers sparkling keynotes and workshops tailored to your strategic issues.

Lynne Lancaster is one of the nation`s foremost generational experts and cultural translators. With clients that range from AT&T to Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank, Lynne was recently named a Top Five Speaker for 2010.

Lynne is one of The Generations People who make up BridgeWorks` multigenerational team of experts, speakers, and corporate entertainers. Individually and together they deliver highly customized, high-energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home tips.

Lynne is co-author of the best-selling book When Generations Collide and the recently released The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010). Her firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today`s business world. Lynne has appeared on CNN, CNBC, and National Public Radio, as well as in TIME magazine, The Washington Post, and The New York Times.

Lynne speaks as part of the BridgeWorks multigenerational speaker team (search under The Generations People).

Also check out BridgeWorks` generational entertainment comedy show, TimesFour!

Publications

When Generations Collide
While they give dozens of keynote presentations, workshops and training seminars every year, Lynne Lancaster and David Stillman first achieved notoriety as authors of When Generations Collide. Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. By classification a "business book," When Generations Collide is far from being just another tedious and dry business/management advice reference. The authors` Boomer/Xer camaraderie is contagious, their stories are poignant and humorous, and the passion and practicality they bring to every page are memorable. By coming at the issue from a wealth of personal experiences, readers are treated to rich, intellectual content delivered in a conversational style that makes this book an enjoyable read as it enlightens them about the generations in their lives.

The M-factor: How the Millennial Generation is Rocking the Workplace
The 76-million member Millennial generation (1982-2000) is entering the workforce and bumping headlong into Traditionalists, Baby Boomers and Gen Xers. Managers are keen to deploy the skills and talents of this able workforce, but are finding themselves perplexed at how to recruit, relate to, and engage them. In THE M-FACTOR (HarperCollins, April 2010) generational experts and best-selling authors Lynne Lancaster and David Stillman identify the seven trends that shaped the Millennial generation and how these will transform the ways all of us lead, work, and manage. It describes who the Millennials are, why they are clashing with the other generations, and how their talents can be unlocked to an organization`s advantage.

Titles

Rocking the Workplace: Managing and Leading Four Generations
If you think you`ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it`s going to take to attract and retain the best and brightest talent of every age.

The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the brand new best seller, The M-Factor (HarperBusiness 2010).

Selling and Marketing to the Generations
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn`t about inventing a new selling system - it`s about adding a generational lens to your already successful approach.

Just for Associations: Engaging Four Generations of Members
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can`t afford not to see the association world through a generational lens.