Ken Dychtwald

Titles

The Longevity Revolution: The Future of the Marketplace, the Workplace and Our Lives
A mind-expanding journey into the future of medicine, genomic-technologies, nano-technologies, pharmaceuticals, cosmeceuticals and nutraceuticals. How enhanced longevity will transform every aspect of our lives — from work and family to intergenerational politics and financial planning.

Marketing to the Age Wave
A comprehensive overview of the desires, demands and aspirations of today's maturing (50+) consumers including: who they are, what they want, and why you need to target them. Includes a far-reaching preview of the products, service and marketing strategies that are poised for solid demographically driven growth.

Re-Visioning Retirement
An illuminating overview of the current state of retirement and a vision of tomorrow’s new retirement dream. Meet the four retiree segments – the “Ageless Explorers,” the “Comfortably Contents,” the “Live for Todays” and the “Sick and Tireds.” Learn how each group is doing, their prospects for fulfilling their dreams and what role financial planning has played in getting them to where they are today.

Age Power: the Five Crises that an Aging America Could Cause...and How to Avoid Them
A sweeping vision of the key lifestyle, financial, political, healthcare and workforce challenges arising from unprecedented demographic shifts and the social and personal strategies that would maximize the potential of the emerging 21st century "gerontocracy."

The Future of Health and Healthcare
How long might we live? How the longevity revolution is causing yesterday's "linear" model of aging/living to be replaced by a new "cyclic" life paradigm. What are the new frontiers of medicine - from genomics, anti-aging therapies, organ cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals - and how might the public react to impending breakthroughs? How far will the boomers go in their pursuit of the "fountain of health," and is healthcare ready for a demanding generation of empowered consumers?

Financial Wake-Up Call
Ken Dychtwald presents a visionary portrait of the boomer generation's key lifestyle and financial aspirations.. How will emerging adult lifestage demands of parenthood, eldercare, retirement, grandparenthood, singlehood and rehirement affect retirement? How does the concept of "LifeCourse Navigation" work? And, based on what we've learned about life from the successes and failures of today's retirees, how financial professionals can most effectively help baby boomers fulfill their personal "retirement dreams."

Demography is De$tiny in the Workplace
How to recruit and retain young workers? How to motivate middle-aged boomers? How to attract and reward older workers? How to maximize age-diverse work teams? The new rules for orchestrating the special contributions (and limits) of all the different elements of the new multi-ethic, multi-generational workforce.

Adulthood (Not Youth): The Next Marketplace Epi-Center
With increasing longevity and the coming of the “age wave,” adulthood (not youth) is becoming the new marketplace epi-center. Lean about the core consumer needs and dreams driven by the new adult lifestages including: empty-nesting, grandparenthood, singlehood, retirement and rehirement and discover the adult-oriented boom products and services of tomorrow.

From Baby Boom to Age Wave
A "no-holds-barred" overview of the ten ways that boomers will age differently from all previous generations. A look at how boomers will reject their parents' version of maturity and transform every aspect of adulthood and maturity in the years ahead. Learn the new rules for work, leisure, retirement, education, family, healthcare, politics, money and consumer empowerment.