Jim Sterne

Biography

Jim Sterne has spent more than 20 years selling and marketing technical products. He began his career as a professional explainer, helping people understand Visicalc at a time when "personal computer" was an oxymoron. He successfully described sales order processing systems to people using hand-cranked tabulators. He was at the forefront of the Computer Aided Software Engineering (CASE) tool revolution and has clarified the salient points of object-oriented programming to software engineers across the country. Enter the Internet Since 1994, Jim Sterne has devoted all of his attention to the Internet as a marketing medium. His insight and currency are assured by his experience as a founding partner of a regional Internet access provider and his activities as a consultant to some of the world's largest companies and innovative start-ups. On Monday, September 27, 1993, the National Center for Supercomputing Applications (NCSA) released the first public version of its graphical World Wide Web browser, Mosaic. On Tuesday, September 27, 1994, Jim Sterne launched the world's first "Marketing on the Internet" seminar series. This eight-city tour introduced the United States to the possibilities of using the Internet for advertising, marketing, sales, and customer service. In November, 1995, Jim Sterne's book, World Wide Web Marketing (now in its third edition) was published by John Wiley & Sons. His second book, Customer Service on the Internet, was published in October, 1996 (second edition, 2000). Sterne's third tome: What Makes People Click: Advertising on the Internet was released in September, 1997 and the fourth: E-Mail Marketing in 2000. Web Metrics, Proven methods for Measuring Web Site Success, was released in 2002 and his latest, Advanced Email Marketing came out in 2003. His books have been translated into 10 different languages. Sterne produced the first Emetrics Summit in 2002 and is a Founding Director and President of the Web Analytics Association. Jim Sterne has presented his unique perspective on Internet marketing at conferences around the world, and has lectured at Stanford, Oxford and MIT. He stays active as a public speaker and as a consultant, helping each client set Internet marketing goals and determine customer relationship strategies.

Publications

Online marketing guru Jim Sterne has updated his bestselling guide to help marketing, advertising, and publicity professionals keep pace with the rapid growth of the online marketing industry. Completely revised and expanded to provide you with the latest tools and opportunities that exist on the Internet, this exceptional guide gives you the keys to understanding how to maximize your organizations Web marketing initiatives. Youll get an arsenal of online marketing tools and learn how to use them for your specific needs, whether for direct sales, reducing the cost of customer service, or creating and selling new services. Jim Sterne walks you through everything you need to know to succeed in todays competitive online world, including: Why Web navigation and interaction are important to your customers and your brand Identifying Web marketing goals, brainstorming new ideas, and prioritizing projects Online channel conflict and online channel convergence How to get as many people to visit your site as possible E-metrics—how to measure online marketing strategies Running a site from the business angle

Titles

Integrating the Internet Into Your Marketing Strategy The Web does not work in a vacuum. Your prospective customers also read magazines and watch television. Integrated marketing is the best way to get the best results out of a Web presence. Learn what the Web is best at in an overall marketing program. The 17 Silver Bullets You Can Implement in Two Days Seventeen out-of-the-clouds, feet-on-the-ground, actionable tips for Web success. This session dishes out the most practical, achievable, low cost, tried and true techniques for making your Web site work harder and smarter for your company. Breathtakingly simple to accomplish for companies large and small, these seventeen proven pointers will help you attract more traffic, turn browsers into buyers, increase loyalty, and lower costs. E-Metrics - Business Metrics For The New Economy You know your Web site is serving pages, but is it serving your business? How would you know? This session reveals the results of a survey of Web metrics at some of the largest and best-known sites on the Web. What do you measure? How do you act on the results? An eye-opener for anybody who has wondered about measuring the results of their labors. eCRM - Customer Colored Glasses So much has been written about online customer relationship management and how it will benefit the company - but what about the customer? Take a look at your eCRM efforts from the customer side of the screen and learn what attracts and keeps customers longer. B2B - Marketing to Clients Instead of Customers Running a Web site for business clients is different that running a consumer site. You need to know what features are important and which are best ignored. Learn how to give your business customers the best Web experience in order to boost loyalty and retention. Customer Service on the Internet Attracting attention to your site and making the sale is great. But then what? Then you have to answer questions and solve problems. You have a Web site that offers solutions and personal contact. This presentation is a detailed look at how to give the best customer service to ensure they'll buy from you again and again. The Business Side of Managing a Web Site Creating a Web site is a business management challenge as well as a technical and creative challenge. Lots of questions crop up, including: Who owns the Web site? Who is responsible for the content? How do changes get put into place? You'll come out of this session armed with the tools you need to make sense out of building and managing a corporate Web site from the business perspective.