Jeff Slutsky

Biography

With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoestring, and a lot of hard work, came to be known as "Street Fighting."

His Street Fighting program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, and CNN. Jeff`s Street Fighter client list includes AT&T, American Express, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India.

Mr. Slutsky President and Founder of Street Fighter Marketing in Columbus, Ohio, which specializes in teaching businesses how to market, promote and increase sales on a shoestring budget. He has authored and published nine books, three audio albums and six video training programs.

Publications

Street Fighter Marketing Solutions:
How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising.

The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.

With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems.

You`ll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward.

National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization.

In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation`s most savvy and engaging business tacticians.

Titles

Street Fighting Attitude
-Your attendees will learn the importance of having the right attitude to dominate and own their neighborhood.
-How to out think the competition not out spend them.
-How to deal with the competition, being creative when doing promotions, and using the Street Fighter attitude to solve personal problems.

Cross-Promotions
-How to use non-competitive businesses to pass out your advertising for free.
-Why Cross-Promotions work.
-How to set up Cross-Promotions that gets an 80% response rate.
-How to target your potential list of partners.
-How to deal with competition.
-How to work with corporations, educational institutions, associations & organizations

Community Involvement
-How to help non-profit groups raise money for their cause and attract new customers for you.
-How to use a promotional device instead of making a dollar amount donation.
-How to get free publicity while helping out the community.
-How to dominate a charity event.
-How to identify the perfect non-profit local opportunity.

Internal Marketing
-How to become the expert in your area.
-How to get a 25% return on direct mail.
-How to get your employees to bring you new customers.
-How to get your regular customers to bring you new customers.