Jay Conrad Levinson

Biography

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association - which is an interactive marketing support system for small business owners. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. He also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard. Jay has given presentations extensively world-wide. But most of all, Guerrilla Marketing is a way for business owners to spend less, get more, and achieve substantial profits. And the man to transform you AND your organization into marketing guerrillas - is the one and only, The Father of Guerrilla Marketing -- Jay Conrad Levinson.

Publications

Jay Conrad Levinson's newest book, Mastering Guerrilla Marketing: 100 Profit-Producing Insights You Can Take toThe Bank, is now available. Filled with nuggets of marketing astuteness for the 21st century, this new 251-page book gives small business owners specific marketing insights that can actually help them master the process of guerrilla marketing -- then transform their mastery into honest-to-goodness profits. As Jay says in the book, "I can't think of anyone who types faster than I do. But marketing is changing much faster than I can type. Every day I learn of marketing tactics and practices that can make the difference between success and failure to guerrillas, and these pages are alive with state-of-the-moment marketing insights. The insights were selected for their timelessness. Most of them will still be true in 2100. So much new and exciting marketing information is speeding down the information highway that it's hardto know the nuggets from the nonsense. The nuggets are in this book."

Titles

Guerrilla Marketing