Jason Ryan Dorsey

Titles

Crossing the Generational Divide: Making the Four Generations in Your Workforce a Competitive Advantage In Any Economy

For the first time in US history, four distinctly different generations are working side by side. Each of these four generations (Matures, Baby Boomers, Generation X, and Generation Y) is guided by a different set of values, beliefs, and expectations. In Crossing the Generational Divide, bestselling author Jason Ryan Dorsey entertainingly reveals each generation`s preferences and priorities to highlight what they bring to the workforce - and how to build on their common ground.

Jason then shares his frontline-tested process which participants can immediately rely on to lead a culture of cross-generation communication, innovation, engagement, teamwork, and performance. Filled with surprising statistics, step-by-step strategies, and laugh-out-loud stories, participants leave this presentation prepared to make their multigenerational workplace a competitive advantage in any economy.

Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business

Generation Y is the fastest growing demographic in the United States workforce. Along with a new definition of "business casual," Gen Y adheres to a different set of workplace beliefs and priorities than other generations already employed. We also bring tremendous potential and big expectations (just ask, we`ll tell you). Gen Y`s attitude toward work can make us a growing challenge or a strategic opportunity depending entirely on how business leaders respond.

In Y-Size Your Business, Jason cuts through the stereotypes to teach participants Gen Y`s workplace mindset. He then reveals a step-by-step process and specific actions that employers can immediately adopt to unlock the talent, loyalty, creativity, and performance of this emerging workforce.

As a member of Gen Y, Jason is uniquely qualified to discuss his generation`s workplace mindset. He balances an insider`s view of Gen Y (he texts his mom every day) with the workplace realities facing executives and managers in an increasingly competitive global market. He also tailors his presentation to focus on the aspects of the Gen Y employment life cycle most important to your organization:
Attracting and Hiring Gen Y
Onboarding and Engaging Gen Y
Motivating and Leading Gen Y
Developing and Professionalizing Gen Y
Retaining Gen Y

Y-Size Your Sales: How to Sell to Gen Y so We Love to Buy (and brag about our purchase on Facebook)

The 80 million members of Gen Y have finally come of age. And we`re spending money. More than $200 billion this year alone! Companies in every category are competing fiercely for Gen Y`s attention, affection, and customer loyalty. The companies and individuals that successfully attract and keep Gen Y customers will see an immediate ROI and a powerful competitive advantage.

In Y-Size Your Sales, bestselling author Jason Ryan Dorsey, The Gen Y Guy, shows business leaders and sales professionals exactly what Gen Y covets in a buying experience and why. He then reveals specific actions that companies and individuals can adopt to attract Gen Y`s attention, build our trust, close the sale, stay in touch, and drive priceless word-of-mouth referrals.

Specific sales elements that Jason covers can include: lead generation, customer experience, building an online following, mobile integration, brand loyalty, selling intangibles (such as insurance) and big ticket items, retail, and peer-to-peer referrals. All participants leave with specific strategies you can use right away.