Jack Aaronson

Biography

Jack Aaronson is the CEO of The Aaronson Group. The Aaronson Group focuses on customer retention and loyalty for both single and multi-channel companies. As a corporate lecturer, Jack travels around teaching best practices in personalization, loyalty programs and multi-channel marketing. Jack writes the ROI Marketing column for ClickZ.com, as well as his own newsletter. He has appeared as a subject-matter expert on CBS Sunday Morning News (for a segment on loyalty programs), and has been interviewed by every major trade publication as well as the New York Times and Chicago Tribune.

The Aaronson Group's clients include a who's-who of online brands and multi-channel companies. Current clients include Fingerhut, ShopNBC, WeightWatchers.com, Lincoln Financial and Dell Computers.

Jack has been working in the Personalization and One-to-One Marketing field since 1996. Prior to starting his own company, Mr. Aaronson created Barnes&Noble.com’s personalization practice in 1999. As Director of Personalization, he was responsible for the vision and strategy for personalization on the site, for designing all personalized features, and for overseeing their project management. At Barnes&Noble.com, Mr. Aaronson created over 20 personalization projects, ranging from Editor Pages and Special Interest Communities, to the highly-successful Wishlist, which held over 17 million dollars worth of products in less than six months, and a new breed of recommendation engine, which more than tripled traffic to recommended products.

An expert in the industry, Jack has keynoted conferences, and has been hired to consult CEO’s around the world on such topics as Personalization, Email Marketing Strategies, Multi-Channel Marketing, eCRM, and The Unconscious Consumer, from his forthcoming book. He has consistently been voted Best Speaker at every conference he has spoken at. He has lectured classes at Wharton School of Business, Columbia Business School, NYU Stern School of Business, University of Malaga (Spain), University of Southampton (U.K.), and Amherst College.

Mr. Aaronson graduated from Amherst College cum laude, with a dual major of Computer Science and Musical Theater. He was awarded the Howard Hughes Science Fellowship as well as the Sundquist Prize for musical composition, and satisfied his thesis in Musical Theater by writing an original opera based on the life of Edgar Allan Poe.

Titles

Turning on the Channels: Corporate Strategies for a Multi-Channel World
Holistic Personalization: Functionality, Design and Technology
Email Marketing Best Practices
I Don't Know You: CRM for the Anonymous Browser
The Unconscious Consumer: Increasing consumer loyalty and satisfaction
Is Personalization Just About Technology?