Harry Beckwith

Biography

One of the world`s most respected branding strategists, Harry Beckwith has led major marketing initiatives for numerous Fortune 200 companies, including Target, Wells Fargo, Merck and IBM - work that has won the American Marketing Association`s highest award.

Harry also is an internationally acclaimed keynote speaker. Over 94% of audience members -- in cities including Bombay, Beijing, and Bogota, and for clients including Microsoft, Hewlett-Packard and ABC -- have awarded his presentations perfect scores.

He has been cited as a marketing expert on topics ranging from the White House`s handling of the invasion of Iraq to the branding of Canada and the future of Fannie Mae, for sources including CNN, Inc., Business Week, Crain`s New York Business, Business 2.0 and The Wall Street Journal.

Harry`s first book, Selling the Invisible, spent an unprecedented 36 consecutive months on the Business Week bestseller list and was recently named one of the top ten business and management books of all time. Total sales have surpassed 600,000 copies in 24 translations, and the book is a required text for many business students worldwide. His subsequent books, The Invisible Touch and What Clients Love, have sold over 170,000 copies in the United States and been translated into 16 languages. His reading of What Clients Love was named one of 2003`s top five business and educational audio books.

Harry graduated Phi Beta Kappa from Stanford University, winning the national collegiate journalism award as a freshman. He later served as Editor-in-Chief of Oregon Law Review, the school`s highest honor, and as a law clerk to a federal judge. Harry left the practice of law in 1980, and four years later was named creative supervisor of Carmichael-Lynch -- the fastest promotion in the history of the firm that Advertising Age has honored four times as the country`s most creative mid-sized agency.

Harry lives in Minneapolis with his wife Christine Clifford Beckwith and his children Harry IV, Will, Cole, Cooper, Brooks and Tim. Since 1975, Harry, a four-sport, four-year letterman in high school, has run over 60,000 miles in his spare time -- more than twice around the world. He also serves as a part-time grade school teacher, a member of the Stanford University Athletic Board, and a participant/member of Renaissance Weekend, a regular private gathering of worldwide leaders in business, education, government, science and the arts.

Publications

Selling the Invisible:
A Field Guide to Modern Marketing

Three years on the Business Week bestseller list and still selling by the thousands every week, Selling the Invisible: A Field Guide to Modern Marketing explores how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing.

Based on Harry`s twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples -- from Federal Express, Citicorp, and a growing Greek travel agency ... to an ingenious babysitter, Fran Lebowitz, and the colors of oranges and lemons.

The first guide of its kind and a book causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written.

Selling the Invisible is available in both hardcover and audiotape, and is also available in Japanese, Chinese, Korean, French, Italian, Spanish, Hebrew, Swedish, Danish, Norwegian, Finnish, Czechoslovakian, and Dutch, for international clients.

Titles

Selling the Invisible
The Invisible Touch
What Clients Love