Duane Knapp

Biography

Duane Knapp is a worldwide brand expert, author, chairman and founder of BrandStrategy, Inc. He has delivered thousands of presentations and has personally advised over 325 brands in 14 countries including corporations, communities, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals who desire to optimize their perception, image and success.

He is the author of three books; The BrandPromise and The BrandMindset, published by McGraw-Hill and Destination BrandScience published by the Destination Marketing Associaton International. His BrandPromise philosophy has been highly acclaimed and he has been published, quoted or featured in hundreds of books, magazines and newspapers.

Duane has served on dozens of organizations boards of directors, including Federated Western Properties, Inc., is Director Emeritus of Longs Drug Stores, and has held a variety of senior executive positions, including chief executive officer, president, executive vice president, vice president of corporate marketing, vice president corporate development and corporate strategist at public and private companies. These include Westin Hotels (Westin Enterprises and Discoveries retail stores and catalogs), Holiday Corporation (Holiday Inn and Holiday Clubs, Perkins Family Restaurants), The Promus Companies (Embassy Suites, Residence Inn, Hampton Inn, Homewood Suites and Harrah's Casinos) and Cinnabon World Famous Cinnamon Rolls. He advises leading law firms relating to high-profile brand and intellectual property matters and has specific expertise in the fields of travel and hospitality, food and beverage products, restaurants, retailing, health care, financial services and real estate development. He has been approved as a Senior Gaming Officer by both the New Jersey and Las Vegas Gaming Authorities.

Duane Knapp is an experienced international speaker and has taught and lectured widely universities and graduate schools throughout the United States, including Vanderbilt, Stanford, the University of California, the University of Colorado at Boulder and Seattle University. Mr. Knapp is the leading "keynote" speaker on the subject of building Genuine Brands and he has been published, quoted or featured in hundreds of publications, including BusinessWeek, Brandweek, CFO Magazine, Association Management, Marketing, Washington CEO, Bankers Magazine, Design Forum, Focus Magazine, Risk Management , Forbes Magazine Travel, Distribution Reports, Private Clubs Magazine, Fortune Magazine and International Journal of Medical Marketing, as well as The Seattle Times, The Journal of Commerce and many private corporate and association publications, plus television and radio talk shows.

Duane Knapp received his BA in Business Administration from Western Michigan University and his MBA from the University of Toledo. He also completed a postgraduate program in Strategic Marketing at the Stanford University Graduate School of Business.

Publications

The BrandPromise:
How Costco, Ketel One, Make-A-Wish, Tourism Vancouver, & Other Leading Brands Make and Keep the Promise That Guarantees SUCCESS!
The BrandPromise is the new currency for success. Author, Duane Knapp, reveals the five-step plan for finding and making a "Genuine Promise" that anyone with commitment and integrity can follow. He shares his personal experiences and insights from advising over 300 brands worldwide and his presentations to thousands of people a year.


Other books by Duane Knapp;

The BrandMindset:
How Companies Like Starbucks, Whirlpool and Hallmark Became Genuine Brands and Other Secrets of Branding Success
In the award-winning BrandMindset book, Duane explores the subject of "branding," one of today`s hottest topics among individuals and organizations.

The BrandMindset will transform the way you think about and use the word "brand" as it challenges conventional wisdom on the subject and presents his highly acclaimed Genuine Brand philosophy as the basis for creating and developing meaningful, competitive distinction. The BrandMindset outlines the four-step process in detail for building a Genuine Brand. Completing an objective Brand Assessment.

Titles

Building A Genuine Brand
The Brand Mindset
Thinking Like a Genuine Brand
The BrandScience Process
Reviewing or Assessing a Specific Brand

What`s Your Promise?
Developing a BrandPromise (Process)
The "Promise Rule"
Creating a Promise for your Brand

Transformation to a Genuine Brand
What is the Transformation Mindset
Learning Transformation Secrets (Target, Starbucks and Hampton Inns)
Transformation Strategy for your Brand

The Brand Psychic
Predicting your Brand`s Success
Brand Assessment Process
Your Brand`s Predictors