Bruce Clark

Biography

One of America's foremost visionaries and authorities on the business and marketing implications of an aging population, Dr. Bruce Clark is co-founder of the Impact Presentations Group, a firm created to guide healthcare organizations in marketing, customer service, and alternative futures.

In 1986, Dr. Clark co-founded Age Wave LLC, a leading marketing communication firm specializing in baby boomers and mature consumers. He has directed many groundbreaking business initiatives in financial services, healthcare and retailing, among other industries, that have significantly defined this emerging market niche.

Appearing frequently in national media, one of Dr. Clark's most prominent accomplishments has been the production of the 20-part PBS series "Caring for an Aging Society." He launched Age Wave's Mature Market Study, an ongoing research panel of 3,500 boomers and seniors in 20 major US markets. In addition, he recently managed a national study with Roper Worldwide focused on the healthcare implications of "the new mature consumer."

In his entertaining and commanding presentations, Dr. Clark combines a dynamism and wit that is uniquely enriched by his research-based knowledge about physicians, patients, and healthcare organizations.

Titles

The Future of Healthcare in the Age of the New Mature Consumer The 10 Crises Healthcare Leaders Will Face in the 21st Century Building Trust Across Generations The Reinvention of Work, Human Resources, & Retirement Will We Be Good Ancestors? The Implications of Genomics and Aging in 21st Century Healthcare The Perfect Storm: The Five Trends that Will Collide to Redefine Healthcare