Anthony Parinello

Biography

Tony is the nation's foremost expert in how to sell to top decision-makers. His best-selling book and audiotape program Selling to VITO, the Very Important Top Officer, offer street-smart, tactical advice that teaches sales professionals every step they need to master if they want to get appointments and sell to presidents, CEOs, executive vice-presidents, and other top officers. One of the country's most sought-after speakers, Tony honed his skills by "walking the talk," with over 26 years of record-breaking sales performance. A frequent guest on radio and television, he has been the cover story for national sales magazines. Through his seminars, books, tapes, and radio program, Tony has helped over one million salespeople achieve success. His "Power of Will" workshops teach people outside the sales arena to achieve total success in every aspect of their lives — from how they interact with one another to how they feel about themselves.

Publications

Selling To VITO

This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take to the bank!

You'll quickly learn how to:
Get into new accounts at the top
Keep out of time-consuming log-jams; and into VITO's office
Promote loyalty at the top with existing customers and capture add-on business
Increase the size of every sale

Selling To VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales professionals from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions. It can help you, too, by getting you to the right person so you can do what you do best: SELL!

Titles

Selling to VITO