Tray Dunaway

Biography

M. Tray Dunaway, MD, FACS, CSP, CHCO, CHCC is a healthcare futurist who consults, writes and speaks on the modern and evolving healthcare ecosystem. He is the chief "dotsultant" of Healthcare Value, Inc.

Dr. Dunaway works with healthcare people who want to take care of patients, and each other, better.

In 1997 Dr. Dunaway developed a compliance correct, Evaluation and Management (E&M) Risk Based Coding methodology. His subsequent documentation system has become a certified standard for facilities and practices nation-wide and resulted in millions of dollars in additional revenue for hospitals and medical practices alike through improved physician documentation. The consulting opportunities gave him an insider`s view of the "business of medicine" from a physician`s perspective.

As an every-other-night-on-call general surgeon for 16 years he recognized that arguably the most advanced healthcare system in the world was being weakened by fragmentation resulting from economic evolutionary pressures. Studying relationships between varied members of the healthcare community, "healthcare dots," Dr. Dunaway discovered ways of building more functional and profitable connections. Today he works to simply "connect the dots of healthcare."

Dr. Dunaway described a process termed Mutual Value Integration (MVI) where the introduction of mutuality to the fragmented dots of healthcare creates a rising economic tide that lifts dots to a higher level in the healthcare ecosystem we all work in. By strengthening the individual healthcare "dots" the ultimate goal of patient care excellence can also be strengthened. Three cornerstones of mutuality comprise MVI.
* Improving communication between healthcare dots
* Finding the chemistry that makes dot2dot and doc2dot business sense
* Honoring the contribution of all the healthcare dots

Today this frustrated surgeon, turned healthcare pioneer, consults, writes, and speaks for physicians, physician office staff, hospitals, hospital administration and leadership teams, HIM, compliance, homecare and hospice, physician sales organizations, businesses of healthcare, payers, and patients on how to connect the dots of healthcare.

Titles

Strong Medicine: Connecting the Healthcare Dots: An Insider`s Look at Making the Business of Medicine Strong

The Winds of Healthcare Change: How to work together to take care of patients, and each other, better.

Building a Bridge between Hospitals and Physicians: Connecting with your Doctors.

Doctors are from Jupiter and You`re From... Well, Actually, We don`t care where you`re from!

Confessions of a Medical Record Delinquent

Dr. Dunaway`s Sales and Marketing Course 101

Would You Like Fries With That Order? Selling Burgers in a "Burger Saturated Market."

Celebration of Healthcare Value

Connecting the Dots of Business

Everything I Learned about Business I Learned in the OR

If You Can Sell to a Doctor, You Can Sell to ANYONE