Scott Stratten

Biography

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It`s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his "UnAgency" for a decade, which has become the place companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 108,000 people follow his daily rantings on Twitter and was just named one of the top 10 social media influencers in the world on Forbes.com. It`s the only time he`s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com.

His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.

His clients` viral marketing videos have been viewed over 60 million times and he`s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of "America`s 10 Marketing Gurus" by Business Review USA. That plus $5 gets him a coffee anywhere in the world.

Publications

UnMarketing: Stop Marketing. Start Engaging

For generations, marketing has been hypocritical. We`ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You`ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you`ll create such a relationship with your customers, and make yourself the logical choice for their needs.

Titles

Engagement 2.0
Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It`s not "if" you`re customers are talking online, it`s "how often" and "where". This session walks the audience through the landscape of online engagement both today and what`s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.

Social Currency
Social media isn`t a fad or one or two sites, it`s the way your past, present and future customers interact. Are you there with them? It`s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what`s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.

Viral Marketing 2.0
Word of mouth is a wonderful thing, but if you`re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old "forwarded email" and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit. After creating online movies that have generated over 65 million views, as well as "homemade" style YouTube videos that get tens of thousands of views overnight, Scott walks the crowd through how he did it (including how he recently got www.Nooooooooooooooo.com to over 7 million visitors without spending a penny), what you have to avoid if you want to do it, and the keys to making it successful for you.