Keith Ferrazzi

Biography

Keith Ferrazzi is the Founder and CEO of Ferrazzi Greenlight. He provides market leaders with strategic consulting and training services to increase company sales and enhance team performance.

Ferrazzi and his associates are the world's leading experts in the relational and collaborative sciences. Their research has proven the singular predictive importance of relationships to business success (sales, team performance, and individual career advancement). Their applied work with thousands of the most respected organizations has established clear methodologies for accelerating such relationship development.

Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi's bestselling book, Never Eat Alone. Never Eat Alone has been recognized as one of the best business books of 2005, 2006, and 2007 and it has become a must read for virtually all business schools. His recent book, Who`s Got Your Back, guides readers to develop an intimate inner circle, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement.

Ferrazzi created The Relationship Masters Academy, an online learning academy for "people skills" that delivers an exclusive program aimed at sales people and business professionals.

Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., The Wall Street Journal, the Harvard Business Review, and Reader`s Digest.

Ferrazzi was previously Chief Marketing Officer and Head of Sales at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry`s first globally integrated marketing organization.

Ferrazzi's foundation, Big Task Weekend, is an impactful, invitation only event that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the world's biggest challenges.

Publications

Who`s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships:
Keith Ferrazzi`s book, Who`s Got Your Back, the highly anticipated sequel to his NY Times Bestseller Never Eat Alone, hit the shelves in 2009!

Now, in Who`s Got Your Back, Keith focuses on the necessity of forming even deeper bonds with key people who can act as career counselors and advisors, providing candid feedback to guide our day-to-day actions and long-term goals. Particularly in today`s economy, success requires that we find partners for accountability and bottomless support. Without help in challenging times, it`s easy to lose your sense of direction, making Keith`s takeaways even more potent. Who`s Got Your Back is here to help us seek out and build the support structure that is so vital to success.

Today may be a time of crisis -- but it`s equally an opportunity. Control is shifting from large, top-down institutions to passionate individuals empowered by technology. Everywhere you look, you can see groups coalescing around shared interests -- working together, effecting change and taking action. This gives incredible power to the individual, but also means that we each need a trusted team if we want to thrive. From administrative assistants to CEOs to professional service providers, we need to create lifeline relationships with people who will refuse to let us fail and propel our success!

Other Publications:

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Titles

Managing in a Matrix Environment:
Fosters cross organizational functionality, productivity, and success.

Breaking down silos:
Increases participants` ability to lead teams and collaborate together in today`s ever-changing, matrix-driven organizations. Deeper internal relationships bust silos, because people adopt a greater level of transparency while simultaneously holding each other accountable for measurable results. Learn to foster a spirit of cooperation that can make it easier to achieve both customer satisfaction and corporate goals.

Relationships for Revenue Growth: Helps bridge the gap for salespeople who find it difficult to balance the desirable and necessary challenge of expanding and deepening connections with the time and energy required to do so.

Executive Relationship Management (ERM): Allows you to create a process to scale intimacy, focus on building deeper relationships with key influencers who will help you succeed, and achieve the full potential of your network. ERM is both a philosophy and a best practice used to plan and develop deep personal relationships with your peers, clients, employees and stakeholders.

Leading in the Grey Zone:
Concentrates on building key skills that enable leaders to lead during times of uncertainty. Successful leaders are able to motivate and inspire their teams during times of change. Often times, leading through times of change means confronting ambiguity, finding creative solutions in unexpected places, and helping your team deliver in an uncertain environment. This keynote is about effectively connecting people and successfully building teams. Engender trust and develop genuine connections with others. Define your values and leadership principles. Lead with passion and purpose. Empower others. Find joy in integrating your personal and professional lives.

Relationships for Group Success:
Helps participants to stop seeing colleagues merely as vice-presidents and lower-level managers and allows them to start seeing their co-workers as human beings. This keynote is great for resolving common, efficiency-crippling challenges that arise from cross-functional collaboration and geographic separation.

Turning a Down Market into an Opportunity for Greater Loyalty and Deeper Relationships:
Mutual Support for Mutual Success -- A seismic shift is under way. Our society is moving from an economy driven by large, top-down institutions to an economy driven by passionate individuals, empowered by technology, quickly coming together to form ad hoc tribes capable of tackling all kinds of projects. Everywhere you look, you can see groups coalescing around shared interests -- working together, effecting change, taking action. From administrative assistants to CEO`s, we all need a trusted team. We need to create lifeline relationships with people who offer guidance, encouragement and accountability. This talk focuses on the necessity of forming deep bonds with a few key people who provide candid feedback and support to guide our day-to-day actions and fulfill our long-term goals.