Jay Baer

Biography

Jay Baer is a hype-free social media strategy consultant, speaker, and author that helps leading companies and PR firms harness the awesome power of the social Web. He is the founder of Convince & Convert, a social media strategy firm with clients across North America.

Baer is a frequent conference speaker, and writer of the popular Convince & Convert social media strategy blog. He is also the founder and editor of the Twitter 20 series of live interviews on Twitter.

Jay has developed a tools-agnostic, scalable, sustainable social media strategic planning methodology that`s now in use in dozens of corporations and agencies worldwide.

Baer also conducts one and two-day social media coaching clinics with a hands-on approach that leaves participants with a newfound understanding of social media nuance and best practices.

His first book - The Now Revolution - is about the impact of real-time business on organizational structure and process and will be released in February 2011 by John Wiley & Sons. The book is co-authored by Amber Naslund.

The Convince & Convert blog is recognized as one of the best marketing blogs in the world by AdAge, Junta42, Alltop, Social Media Today, Social Media Examiner, Scribnia, and a host of other arbiters of that sort of thing.

Jay participates in approximately 100 live or virtual events annually, speaking about social media`s role and impact. He delivers 3 things in every speech: humor, insight, and education. Baer uses a highly engaging, visual style and lots of storytelling.

99%+ of attendees on a recent social media strategy Webinar Jay conducted for MarketingProfs would recommend the session to a colleague, and his conference speaker ratings (on a 5 point scale) are 4.75+.

Jay has provided Internet marketing and strategy since the inception of the medium in 1994. In addition to his work with leading PR firms, he has worked with more than 700 companies and organizations, including Nike, John McCain, Sony, Head & Shoulders and 25 of the Fortune 1000.

A founder of five companies, Jay started Mighty Interactive, a leading Internet marketing company in 2000, and merged the firm with Off Madison Ave in 2005.

Baer was also the co-founder of azfamily.com, one of the country`s largest local Web sites, and was a Vice President in the world`s first virtual Web hosting company. Before getting involved with the Internet, he was a public relations and political consultant.

Jay live in beautiful Bloomington, Indiana with his wife and two children + assorted reptiles and mammals.

Titles

Social Media: What It Is and How You Can Use It To Build Successful Brands

Why Before How: Creating a Social Media Strategic Plan

The 6 Dangerous Fallacies of Social Media

The Social Media Train: Catch It If You Can

Building Thought Leadership Through Social Networking

7 Steps for Social Media Strategic Planning

The 7 Social Media Business Models

Mobile Marketing: 160 Characters To Tell Your Customers You Love Them

Marketing Sideways to Win at Social Media

Email and Search Marketing: The Funnel is Dead

LinkedIn: 22 Ways to Dominate