David Meerman Scott

Biography

David Meerman Scott`s book The New Rules of Marketing and PR opened people`s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott`s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His blog - Web Ink Now - is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time, one of the world`s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area and writes for Huffington Post.

Publications

Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Wake up, it`s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It`s a real-time world now, and if you`re not engaged, then you`re on your way to marketplace irrelevance.

"Real time" means newsbreaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It`s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it`s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don`t have to be among them. Discover Real-Time Marketing & PR and get a clear path to navigate and succeed in the changed business landscape.

Titles

NEW RULES OF MARKETING AND PR
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume and are eager to share. Filled with dozens of case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

GROW YOUR BUSINESS NOW
Size and scale are no longer a decisive advantage. What counts today is speed and agility.. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Learn how to how to instantly engage your market, connect with customers in real-time, and create the products and services that grow business right now.

BUSINESS LESSONS FROM THE GRATEFUL DEAD
What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead`s approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.