Brett King

Biography

Best selling author of the groundbreaking book BANK 2.0 and strategic advisor to the global financial services industry, Brett King doesn`t just talk about third generation banking - he is on the ground floor of creating it. Founder and Chairman of Movenbank, the first direct mobile bank in the US and UK, he has been featured on BBC, CNBC, Bloomberg TV, The Wall Street Journal, Financial Times, The Economist and The Asian Banker Journal. Recognized as a global expert on innovation, customer experience, channel distribution strategy and understanding the fundamental shifts in consumer behavior, he publishes regularly in his role as industry advisor on Huffington Post, Internet Evolution, FinExtra and his personal blog.

Currently, King is a Board Advisor at Geezeo, a leading software services provider for banks and credit unions. He also advises IAFM, the International Academy of Financial Management (previously known as the American Academy of Financial Management). As one of the founders of IAFM, one of the world`s fastest growing professional associations with more than 200,000 members, associates and affiliates in 145 countries, King was instrumental in the development of the worldwide certification training provided by IAFM.

Previously, he led the Asia division for Modem Media/Digitas (part of the Publicis group) managing revenues in excess of $10m per year and a 100 to 150 staffpersons. King was also the Director of e-Business for Deloitte Consulting with service line responsibilities in the technology integration arena across the Asia region, particularly within the financial services practice.

King currently advises top financial institutions globally and has presented at conferences in more than 30 countries for organizations like Google, Forbes, Oracle, The Economist, SWIFT, the American Bankers Association, Bloomberg, The Asian Banker, IIR, Marcus Evans, DTT Fast 500 and HSBC. He is an international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement Awards and the Middle-East Retail Banking Awards.

Publications

BANK 2.0
How customer behavior and technology will change the future of financial services

Brett King`s book, BANK 2.0 exposes the massive flaws in the retail banking system due to dramatic shifts that have taken place in customer behavior and the complete failure of banks to recognize and respond to those shifts. The key message is that the banking system is broken, not because of regulation, but because banks just don`t understand or care about their customers anymore.

"Institutions who hold on to the belief that physical branches remain at the core of what the brand does, will not easily adapt easily to the customer of tomorrow who rarely visits a branch, or the customer who sees no need for an over-the-counter transaction with cash or checks. Those who still classify the Internet, ATM and Mobile phones as "`alternative"` channels will be playing catch up for the next decade, while intermediaries will increasingly capture niche service opportunities," writes King in the preface to BANK 2.0. As a writer, King stimulates, entertains and challenges his readers to rethink long held traditions that are challenged by rapidly changing customer behavior.

Titles

The Big Shift: How Customer Behavior & Technology will Change the Future of Retail Financial Service
Ten years ago, no one could have predicted that 90 per cent of daily transactions would be electronic, that Internet banking would provide more revenue than branches, that social media would drive your brand, and that growth in mobile banking would be the final nail in the coffin for the dominance of branch banking.

The Future of Retail Financial Services
Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by Tablet computing, the operationalizing of the Cloud and the explosion of Social Media.

The Battle for the Bank Account: And Why the Banks Will Probably Lose...
In this new topic for 2012, Brett explores the end-game in the emergence of the mobile wallet and what it means for the humble bank account. With more than 60% of the world`s population without a bank account, with the ubiquitous nature of mobile phone handsets and the increasingly pervasive pre-paid `value store`, will you need a bank at all in the future?

When you can get your salary paid directly onto your phone, when your iTunes account doubles as a prepaid debit card and when you can use Facebook to send money - will banks still be able to compete

Advocacy, Behavior, Context - The New Rules of Engagement
In this session designed for marketers and digital channel professionals, Brett King explores how social media, mobile marketing, daily deals, geo-location, advocacy, gamification and behavioral psychology are working to change the rules of engagement for financial service brands.

This shift has far reaching implications for the organization, including rebuilding the marketing team, defining new metrics, delivering true 1:1 propositions and creating an open brand dialog.

Movenbank and the Reboot of Banking
Movenbank is a revolutionary new bank that will launch in 2012. This is the story of how it will revolutionize retail banking on multiple fronts. Brett King tells the story of why Movenbank decided on a card-less, paper-less, transparent model of banking and how the CREDSCORE engagement model is going to change the way we think about engagement, value and lending in the banking arena. If Movenbank achieves what it is aiming for, it will change the way people think about banking forever.